Article Marketing v Pay Per Click Marketing

By admin | April 17, 2008

In a recent post to a popular Internet Marketing Forum:

A member asked this question:

Article marketing is one of my main marketing strategies, but it’s not going to be mine in 5 or 10 years time.

The traffic from old articles will drop to nearly zero.

The whole mass of new articles submitted day after day will simply lead to saturation. Traffic from the article directories will come to a standstill. The only real traffic will be from search engine placings for the articles.

That is why I believe Pay Per Click marketing is the way forward. Yes, competition increases, but the drop out rate is high. The turnover rate is high.

No ad remains unless the person is dead or the ad is profitable.

With articles, even an article that is not making money will stay indefinitely. They still remain in competition with your articles.

That is why I believe, PPC marketing, is actually the real long-term strategy.

Here was my Response:

Article Marketing will always be King because Information
in Keyword Rich content is what the search engines use
to display as results for their customers.

There really is no comparison, it’s apples and oranges.

Content pages -vs- ads. PPC will get you immediate traffic
and last as long as you pay the bill. A good PPC campaign
will be self funding and optimally profitable.

Articles will stay out there indefinitely. The key is to
have Keyword rich Anchor Text Links pointing back, herein
lies the real value.

To Your Online Success!

Steve

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