Google Adwords Policy Update

By Steve Renner | June 23, 2008

The Google Adwords Policy has been updated which will impact Pay Per Click Marketing advertisers. The new policy enforces the rules which have actually been in effect for a while.

Google’s Official Affiliate Policy For Adwords States:

We do not allow data entry affiliates to use AdWords advertising, but all other affiliates may participate in the AdWords program. However, we monitor and don’t allow the following:

Redirect URLs: Ads that contain URLs that
automatically redirect to the parent company.
Bridge Pages: Ads for web pages that act as
an intermediary, whose sole purpose is to link
or redirect traffic to the parent company.
Framing: Ads for web pages that replicate
the look and feel of a parent site. Your site
should not mirror (be similar or nearly
identical in appearance to) your parent
company’s or any other advertiser’s site.

This means you will need to now Add More Content to your landing pages, and include some naturally occurring Outgoing Links. Provacy, Terms, and Contact pages should handle this.

At this point the smart Internet Marketing Strategy would be to place an Optin Box for your Autoresponder on the page, so you can collect email addresses, and Build Your List.

Our Recommended Autoresponder Service is: V-Mail Marketer