28Oct

Google Dominates Search Market

Posted by Steve Renner as Internet Marketing

Google continues to Dominate with over 75% of the Search Market according to a study by search agency iCrossing: The data show US search market share percentages and distribution quite different than the major traffic metrics firms.

The company says its numbers are “based on a large representative sample of Fortune 1000 companies, across all major verticals,” which use its search tracking tools.

Accordingly the iCrossing data show US September natural search market share to be the following:

Google 76.7 percent
Bing (increasingly slightly from Aug to) 8.2 percent
Yahoo (decreasing to) 11.1 percent
AOL and Ask show “precipitous declines”

iCrossing defines it rating criterion: “it represents actual traffic received from engines, as picked up by our own analytics tracking across enterprise level sites, as opposed to all traffic on the Web.”

Now Compare comScore data for September:

Then Compare Hitwise:

It appears the Bing numbers are relatively close in the data above but iCrossing shows Yahoo has a significantly smaller share than either comScore or Hitwise. And while those services both seem to show a stable core of usage for Ask and AOL search, iCrossing reflects losses for those engines.

Below are some visual representations of the iCrossing numbers:

So where does Acesse.com fall into this - look at the Other category. Acesse does not even rank yet, but give us time. By next year we should be able to show up on the radar.

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