David Almeida filed a Class Action Lawsuit in California Northern District Court against Search Engine Giant Google for Fraud. Almeida accuses the search giant of confusing users of its ad system.
The suit contends that the online registration process for AdWords (ad placed on Google’s search engine) also registers advertisers for AdSense (ads on third party sites), even if the relevant box is left blank. (Misleading)
Documents filed by Almeida’s lawyers say: “Because there is no option to opt out of content ads during the AdWords registration process, advertisers reasonably believe that by leaving the content ad CPC [cost per click] input blank they can opt out of having their ads placed on the content network. Google, however, has charged and continues to charge those advertisers who leave the content ad CPC input blank for content ads on third party websites.”
Here are the >> Court Documents
Looks like Google should check their own “Quality Score“.
[tags] adsense,adwords,class action,fradulent concealment,google,unfair business practice,unjust enrichment [/tags]
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10 Responses to Google Sued For Adwords Fraud
Chris Lockwood
June 27th, 2008 at 9:12 pm
This really sounds like lawyers suing a big company for a lame reason just for the money.
Why does everything need to be part of the registration process?
From the headline I thought this lawsuit might be about Google not going after fraudulent clicks strongly enough, but this seems like a poor basis for a lawsuit.
The funny thing is, those clicks from content sites sometimes convert better than from the search network.
John
August 6th, 2008 at 10:41 am
while I think there is a lot of possible fraud issues in my opinion dealing with the inflated adword bidding system and quality score , the content clicks to me are fine because where ever a customer clicks on the ad is fine with me.
SriMathe
February 8th, 2009 at 9:36 am
Super-Duper site! I am loving it!! Will come back again - taking you feeds also, Thanks.
Antique Ring
April 16th, 2009 at 6:17 pm
I usually do not comment on blog posts but I found this quite interesting, so here goes. Thanks! Regards, P.
Steve Renner
April 18th, 2009 at 6:10 am
Now here is some creative Video Marketing.
Way yo go P!
Steve
Tobias
July 7th, 2009 at 11:04 am
More post please! you are leaving a poor old man hungry for more :[
mswindows
July 26th, 2009 at 10:02 pm
Nice post! GA is also my biggest earning. However, it’s not a much.:)
detoxtechno
October 6th, 2009 at 10:05 pm
Adwords is really great for promoting your website and also affiliate links. i have just passed the Google Adwords Professional exam today and i am very happy.
Jacnette
November 17th, 2009 at 10:56 am
I have been using Adwords for the last 2 years and i can only say that it increased my online sales by about 20%. The pay per click cost of Adwords is even cheaper than Adbrite. I love Adwords.
| Pretty Women Gallery
January 4th, 2010 at 4:48 am
Adwords is really good for promoting a product that you want to sell online. It is very important that you geoatarget your intended audience so as to avoid wasting your advertising funds.