Google Sued For Adwords Fraud
By admin | June 8, 2008
David Almeida filed a Class Action Lawsuit in California Northern District Court against Search Engine Giant Google for Fraud. Almeida accuses the search giant of confusing users of its ad system.
The suit contends that the online registration process for AdWords (ad placed on Google’s search engine) also registers advertisers for AdSense (ads on third party sites), even if the relevant box is left blank. (Misleading)
Documents filed by Almeida’s lawyers say: “Because there is no option to opt out of content ads during the AdWords registration process, advertisers reasonably believe that by leaving the content ad CPC [cost per click] input blank they can opt out of having their ads placed on the content network. Google, however, has charged and continues to charge those advertisers who leave the content ad CPC input blank for content ads on third party websites.”
Here are the >> Court Documents
Looks like Google should check their own “Quality Score“.
Technorati Tags: adsense, adwords, class action, fradulent concealment, google, unfair business practice, unjust enrichment
Topics: Adsense, Internet Marketing, Search Engine Marketing, Web Promotion, adwords, pay per click |
2 Comments »
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This really sounds like lawyers suing a big company for a lame reason just for the money.
Why does everything need to be part of the registration process?
From the headline I thought this lawsuit might be about Google not going after fraudulent clicks strongly enough, but this seems like a poor basis for a lawsuit.
The funny thing is, those clicks from content sites sometimes convert better than from the search network.
while I think there is a lot of possible fraud issues in my opinion dealing with the inflated adword bidding system and quality score , the content clicks to me are fine because where ever a customer clicks on the ad is fine with me.