24May
How Google Ad Auction Works
Posted by Steve Renner as Adwords, Google, Online Advertising, Search Engine Marketing
Here is a cool video with Hal Varion Google Chief Economist that gives you a detailed inside look at how Google ranks your Adwords ads. This is killer stuff that can help if you run Pay Per Click (PPC) Campaigns.
Google Ad Auction
Essentially there are 3 parties involved in an Adwords campaign.
- Advertisers - Wants to show relevant ads that users will click on.
- Users - Wants to see relevant ads based on what they’re searching for.
- Google - Wants to create a good experience for the Users and the Advertisers so they will come back and use the service in the future.
The goal is to accommodate the interests of these 3 parties.
Watch this video to get the Inside details on Google criterion for Ranking ads and giving them placement in their search results. This is Excellent Stuff!
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- Tags: ad auction, Advertiser, Adwords, Google, rank, user
3 Responses to How Google Ad Auction Works
raphael
September 17th, 2009 at 3:30 am
And if that guy is right, why do I pay the top bid amount when I am the only bidder on a keyword? Shouldn’t I pay one cent or something like that? Which never happens…
Steve Renner
September 17th, 2009 at 5:12 am
Hey Raphael,
This is the opening bid. You want to play, you gotta pay!
Steve
raphael
September 17th, 2009 at 9:51 am
Hi Steve
Well I wanna play but when I am playing alone, why do I have to pay more than the minimum bid? What auction is that if I am the only bidder?
And the guy from the video is so boring..Is much fun to read the Adwords guidelines..again than watch that video again
At least Matt is trying to be funny when he releases his SEO videos