Search Engine Optimization (SEO) is the art and science of designing your web site to rank well in the search engines. There are many factors used to determine how your site ranks.
At our upcoming New York Internet Marketing Seminar I will be discussing Search Engine Marketing Strategies in detail.
Google, Yahoo, MSN, Acesse and other major search engines place a high priority on relevant content and the number of high quality, relevant inbound links coming into to your site.
Search Engine Spiders
The search engines have electronic robots, or “Spiders” that go out and “Crawl” in search of new content. With good content on your site the Spiders will find and index new content on your site, and make it available in the search results.
Relevant Content
The number one priority for any web site is to provide good content. The key is, your content needs to be relevant to the search audience you are intending to attract. It is best to keep your sites content focused in a specific niche, topic or theme.
Example: Content about Caribbean Travel would not be relevant to a Dog Training site.
Content is food for the Search Engine spiders. Your content needs to be updated on a regular basis, to stay fresh in the eyes of the search engines. Sites with frequently updated content, tend to rank higher in the search engines.
Link Building Strategy
Every site should have a Link Building Strategy. The number of relevant Inbound Links to your web site play a major part in your sites Search Engine Ranking.
There are several ways to get Inbound Links to your site. When you are implementing an effective Link Building Strategy it is important to link from other sites that have and content that is relevant to your site and that have a good ranking in the search engines.
- Links from other Web Sites
- Links from Search Engines
- Links from Indexes and Directories
- Links from Article Directories
- Links fro Press Release Sites
- Links from Blogs (Posts of Comments)
- Links from Bookmark Sites
- Links from Social Network Sites
The secret is to maintain those inbound links to ensure that your website will maintains and ultimately improve it’s ranking in the search engines.
This process can be extremely difficult and time consuming and should be delegated to an in-house SEO expert or third party firm, like iNetGlobal.
An iNetGlobal Internet Marketing Consultant, can give you advice on how to develop or improve your online marketing strategy, including a Link Building Strategy that is custom designed for you.
To find out more on how iNetGlobal can help your business, attend one of our Free Internet Marketing Seminars, coming to your area soon.
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3 Responses to Link Building Strategy
David Abrahams
November 22nd, 2008 at 1:42 pm
Steve, Great information….I have seen a single link from a authority site bring a lost website right into the search results in less than a couple of days….Incoming links are powerful….Thanks for the great information….david
Steve Renner
November 23rd, 2008 at 5:30 pm
Hi Dave,
Yes you are right, along with good “Content” Incoming Links are the secret to rankings.
Steve
Inetglobal Internet Services by Internet Marketing Strategy
November 2nd, 2009 at 4:51 am
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