I have enjoyed a Page Rank 4 on this site for quite some time. Then one day a few months back I logged on to discover my site had dropped to a PR2. This caused me some concern, but I wasn’t sure there was much I could do about it. Being a site that is focused on Internet Marketing it seemed kind of natural to try and get the page rank back up again.

After a few months of Blogging I have not noticed any change in the page rank. Although my posts do get get indexed fast and I have quite a few incoming links, there is still something off.

I have been aware of the “No Follow” tags for a while, but really didn’t pay much attention. I am really not much of a Search Engine Optimizer. But yesterday I was talking with a friend and he mentioned that I may have too many outgoing links on my site, that could be affecting my “Google Juice” as he called it.

Well this made sense and I set out to see what I could learn about “No Follow” tags. This is really old news, as it appears that the search engines introduced this indexing command back in 2005.

Here is an example:

The HTML attribute called “nofollow” with rel=”nofollow” being the format when inserted in an anchor tag. When added to a link, it will serve as a flag to tell the search spiders that this link should not be followed.

Here’s is how the HTML code for an ordinary link would look:

<a href=”http://www.domain.com/mypage.html”>Domain Here</a>

Here’s how the link would look after the nofollow tag is added, ( shown in bold)

<a href=”http://www.domain.com/mypage.html” rel=”nofollow”>Domain Here</a>

The theory is that if you prevent the search engines from leaving your site they will continue reading your content and index your page.

This is also effective in preventing comment spam.

The “No Follow” tag is meant to keep the spiders from leaving your site, not that the link is bad for any reason.

Matt Cutts, the Google software engineer who helped develop the attribute, said:“It doesn’t mean that it is a bad link, or that you that you hate it, just that this link doesn’t belong to me.”

Well like I said I am not an SEO guy, I am primarily a marketer, and I really an not concerned with all the technical stuff, but I would like to get my Page Rank back up.

[tags] No Follow, SEO Search Engine Optimization, Internet Marketing, Blogging, Matt Cutts [/tags]

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