In our upcoming San Diego Rally and Internet Marketing Seminar we will be introducing our iNetGlobal Internet Marketing Services to the local market.  And one of the main services we provide is Online Advertising through AdPacs.

What is Online Advertising?

Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages (PPC), banner ads CPM), Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing.

How Do I Get More Traffic?

Web Site Owners who are looking to drive more traffic to their web site have several options to attract this traffic. The Fast / Easy way is to simply Advertise. Now there are several options for advertising, but there are basically 2 primary advertising models available and we will cover these here today:

Pay Per Click (PPC) :
The Pay Per Click model, was originated by Overture (Now Yahoo). In this model you create an ad, set up a budget and your ad is displayed on the web in high traffic places like Search Engines. You pay only for results, each time a user clicks on an ad.

Running a PPC ad presents an element of risk for the advertiser: if no users click the ad, you won’t get any traffic. Or if the wrong users click on the ad you may be paying for “Junk Clicks”.

In PPC you are Bidding against other advertisers and the cost for these ads generally start at about $0.25 per click on up to $5.00 or more per click depending on the competition for this market (or Keyword).

Google has become the Dominant player in the PPC Market delivering more traffic and clicks than any other Search Engine.

Pay Per Impression (CPM):

One of the oldest forms of advertising on the web, CPM means “Cost Per Thousand”. This model is used typically with Banner Ads. In this model the advertiser pays for each impression of a banner ad.  The cost is based on 1,000 impressions of your ad. $10.00 CMP would mean $0.10 per impression. Typically advertisers pay $10.00-$25.00 per CMP depending on the traffic and the competition for the Keywords.

Pay Per View (PPV):
iNetGlobal has introduced the Pay Per View model to advertidsing through our AdPacs Surfing Platform. In this model, advertisers pay per viewing of their web site in an online advertising platform. The site displays for 20 seconds on the ad-site, like a 20 second advertising spot on TV.

The concept is not entirely new, but iNetGlobal has refined the syetem to maximize the effectiveness oof the advertising and to give a targeted audience for the advertiser. Typically Advertisers pay $0.50 to $1.00 per Page View.

These ar the basic advertising methods. There are many more, and many variations on these different ad models.  But Online Advertising is still the Fastest Easiest way to get Targeted Traffic to your web site. Then it up to you to “Convert” this traffic to dollars in your bank account!

Find out more about Online Advertising at our:
Free Internet Marketing Seminar San Diego

Saturday December 6th 9:00 AM PST

Hyatt Regency Mission Bay Spa and Marina
1441 Quivira Road,
San Diego, California, USA 92109

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