Supercharge Your Blog With RSS

Next in our “How To Supercharge Your Blog” series is RSS. RSS is the communication tool of the future. Eventually I predict it will replace email, but not right away. But RSS is becoming more and more mainstream as a content delivery method.

So what is an RSS Feed? An RSS Feed is like a “Data” feed. RSS takes the content from your web site and turns it into a Data Feed that can be transmitted over the Internet.

By definition RSS is really simple syndication. An XML-based system for aggregating and rapidly scanning information from blogs, news and current event Web sites, and other Web sites that update content frequently. RSS can be syndicated (subscribed to) in special news reader applications (RSS Reader). RSS allows your news reader program to bring a websites news feed directly to your computer.

Like an email newsletter, people can subscribe to your RSS Feed, and will be notified any time there is new content listed on your blog.

One popular way for people to sign up for your RSS Feed is by using Feedburner.

RSS Terms

• Blog - A blog is a publshed Web site with content or posts which are ordered so that the most recent post is first. Commonly the posts are also archived and searchable. Posts may come from one or many different individuals and often will share a common theme. Blog content is made available through an RSS Feed.
• Channels - Are XML links to new content or blog posts, also called a feed.
  
• Feeds - These are XML documents containing site content or data used for Web syndication, also called a channel.
• RSS - Really Simple Syndication - The RSS concept first surfaced in the late 1990s is an XML-based “Data Feed” used as a syndication tool for Web sites and blogs. RSS converts the new web content into Data Feeds, using information such as dates, titles, links, and descriptions.
• XML (Extensible Markup Language) - Acronym for Extensible Markup Language. An open standard for exchanging structured documents and data over the Internet that was introduced by the World Wide Web Consortium (W3C) in November 1996. Unlike HTML XML is not a single, predefined markup language: it’s a metalanguage — a language for describing other languages.

In our next post we will show you how to set up Feedburner on your Blog!

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