Blogging For Business is a way to interact with your customers, engage, and attract new customers, while providing valuable information about your business, and new content for search engine rankings.

A lot has changed since this Business Week article from May 2005. While many of the details of the original story are out of date, one thing for sure is,  the concept of Business Blogging is here to stay.

So should your Business be Blogging?

YES! Whatever product or services your business provides you should be blogging now. But sadly, most businesses are still not taking advantage of this simple, easy and inexpensive way to promote your business.

According to research by  SocialText only 61 (12.2%) of the Fortune 500 are blogging as of 04/17/09. This is a dismal figure, and it just shows that many businesses are still in the Stone Age when it comes to Internet Marketing.

Top 5 Reasons Your Business Should Be Blogging:

1. Create Authority - Show your business as an authority
   in your chosen field. Let your readers know you are the
   expert and a trusted source of information in your field.
2. Engage Customers - Blogs provide a way for customers
   to interact with you by commenting. Reply to comments,
   and engage your customers. They can also subscribe to
   your RSS Feed or Mailing List.
3. Attract Search Engines - Blogs allow you to add Keyword
   Rich content to your web site, which will attract customers
   and prospects to your web site from the search engines.
4. Brand Your Business - Blogs allow you an opportunity to
   Brand your business. You can present your business in a
   more personal way to your customers and prospects, and
   give them a look into your business in a way static web sites
   never could.
5. Content Is King - Adding fresh new content to your site on
   a regular basis will keep a constant flow of new customers
   coming to your site and a reason for your existing customers
   to come back.

“But I don’t have time to Blog” - Your business can’t afford not to blog!
make the time, you may already publish a newsletter, press releases, or some other promotional materials already. Simple “Re-Purpose” this content and put in in your blog. Grab other related industry articles that apply to your business and publish them to your blog. There are many free resources for these articles that the authors make freely available for anyone to use.

Whatever you do just get it started. Don’t wait for someday which may never come, Do It NOW!

To get more indepth information about blogging and my upcoming Blogging Seminar go to >> MIT Workshop

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