23Aug
YouTube Call To Action Overlays
Posted by Steve Renner as Internet Marketing, Online Advertising, Search Engine Marketing, Video Marketing, YouTube
YouTube introduces Call To Action Overlays. This is an important addition to its suite of advertising products, and it has the potential to have a huge impact for marketers, politicians, brands, and charities alike.
The official name is the Call-To-Action Overlay, and it’s about as straightforward as it gets: it’s a semi-transparent pop-up that links viewers to any website you choose. For example, you could place an overlay on a product video inviting users to visit the corresponding site to get more information and even purchase it. Cool!
Now your YouTube video viewers will not have to Type In a URL manually to get to your site, they can simply click the link. This is a significant milestone in Video Marketing, and a major advancement for marketers to get the word out on YouTube
I expect to see the other video sharing sites to follow suit.
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5 Responses to YouTube Call To Action Overlays
Trevor Heck
August 24th, 2009 at 4:08 pm
Another internet marketing strategy from Google. This Call To Action Overlay on Youtubes video are indeed handy.
If I remember it right, I also happen to visit a video site where you can mouse over anything on the video and click on it then it will bring you to a site related t an item that you clicked on the video. I forgot what they call that kind of marketing but it’s kind a great.
Steve Renner
August 25th, 2009 at 4:30 am
Hey Trevor,
Yes this is going to be a Great Tool for Internet Marketers!
Steve
Anya
November 11th, 2009 at 10:45 pm
i am so addicted to Youtube. I watch mostly music videos and funny videos on Youtube sometimes i also upload my own funny videos in youtube. `
Krista
November 19th, 2009 at 5:02 am
Youtube is my super favorite website. I cant spend a day without watching music videos on Youtube.
YouTube Fan
December 1st, 2009 at 11:56 pm
YouTube in general is one of my favorite sites. I visit it daily. I have found it to be a good marketing/promotion tool as well. This call to action tool is a great addition to an already powerful marketing channel.